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The Turkey Seller





'The Turkey Seller from Santa Cruz Square'

Illustration of the Christmas market near Santa Cruz Square in Madrid around 1869
Illustration of the Christmas market near Santa Cruz Square in Madrid, around 1869.

A Piece of Madrid’s History: The Turkey Seller

In Madrid’s bustling squares, from Plaza Mayor [1] to Santa Cruz Square [2], turkey sellers like the one immortalized in this figure appear during the Christmas season, offering more than just turkeys [3]. They provide a glimpse into a deep tradition and the essence of Madrid’s festive spirit.

Turkey seller in Santa Cruz Square - Author: Alfonso Sánchez Portela
Turkey seller in Santa Cruz Square; December 1925 - Author: Alfonso Sánchez Portela [4]

The Turkey Seller: A Symbol of Madrid’s Tradition

The turkey seller is a figure that embodies the spirit of Madrid’s Christmas traditions. Turkey was a staple in the typical Christmas Eve menu in Madrid [5]. With her characteristic attire and vibrant energy, she represents the resilience and vitality of Madrid’s women in the early 20th century. As Benito Pérez Galdós [6] wrote: “The turkeys are not as well-fed as we thought. This morning, I weighed each one, and honestly, I think we should buy them from González. His capons are excellent… I weighed them too. In the end, you'll see for yourself.” [7]

Image of turkey sellers in Plaza Mayor, Madrid, early 20th century
Image of turkey sellers in Plaza Mayor, Madrid, early 20th century

Clothing and Appearance of the Turkey Seller

Turkey sellers, dressed to face Madrid’s cold winter, would wrap themselves in:

Turkey sellers in Plaza Mayor (1930)
Turkey sellers in Plaza Mayor (1930)

The Tradition of Buying and Eating Turkey for Christmas in Madrid

Since ancient times, turkey has been a central piece in Madrid’s Christmas celebrations. The tradition of eating turkey at Christmas is partly due to the custom of fattening these birds during the fall, taking advantage of the abundant acorns in the dehesas of Extremadura and Andalusia. This fattening process ensured well-fed turkeys, perfect for being the main dish at Christmas dinners.

Scene from a Madrid market, early 20th century
Scene from a Madrid market, early 20th century, showing turkey sellers and buyers. This image reflects the everyday life and commercial traditions of the time.

Why Was Turkey Eaten on Christmas Eve?

Like red cabbage and sea bream, the seasonality explains the tradition of eating turkey at Christmas. The turkeys came from the dehesas of Salamanca and Extremadura, where they were fattened before the holidays with the last acorns. Once plump, turkey sellers would drive their flocks to the nearest train station, bound for Madrid. Upon arrival at the North Station (historically known as Madrid-Príncipe Pío [8]), they would walk them to Santa Cruz Square [2a]. The route, now 1.9 km, took about 24 minutes on foot. Turkey was the most coveted dish for Christmas Eve dinner, affordable for only a few.

Two women with a lamb, a turkey, and a basket of goods for Christmas Eve dinner (1933)
Two women with a lamb, a turkey, and a basket of goods for Christmas Eve dinner. Photograph by Martín Santos Yubero (1933). The shop is filled with canned goods and other items, reflecting the prosperity and commercial traditions of the time.

In early 20th-century Madrid, it was common to see turkey sellers in the main markets and squares, creating a lively and bustling scene. The turkeys were sold alive, adding a sense of authenticity and freshness to the market. The constant gobbling of the turkeys became an unmistakable festive sound that filled the air, attracting both buyers and onlookers.

Turkey seller in Plaza Mayor, Madrid, around 1900
Turkey seller in Plaza Mayor, Madrid, around 1900. Photograph by Salvador Ramón de Azpiazu Imbert. The image shows a woman with several turkeys hanging from her arms, dressed in an apron, headscarf, and plaid shawl. Next to her, a man in a cape and bowler hat. Source: Vitoria-Gasteiz City Council, Azpiazu Collection, signature AZP-223.

A Sensory Experience: Beyond the Taste

Turkey sellers didn’t just sell turkeys; they offered a complete experience that captured the senses:

Turkey sale in Puerta Cerrada Square, Madrid, early 20th century
Turkey sale in Puerta Cerrada Square,[9], early 20th century. The image shows a cage with turkeys in the foreground, with the stone cross of the square and the commercial activity of the time in the background. This scene captures the everyday life and commercial traditions of Madrid.

Work Tools: The Heart of Their Trade

The turkey seller used various tools that were key to her daily work:

Consuelo Portela, known as 'la Chelito', dressed as a turkey seller in Plaza Mayor in 1910
Consuelo Portela, known as 'la Chelito' [10], was a prominent cuplé singer of the early 20th century. In this photo, she is portrayed by photographer Alfonso in 1910, dressed as one of the turkey sellers of Plaza Mayor and its surroundings.
Turkey sale in a Madrid market, early 20th century
Turkey sale in a Madrid market, surrounded by a crowd of buyers and onlookers, early 20th century. This image reflects the lively commercial life and traditions of the time.
Madrid, December 1926. A bustling scene in Santa Cruz Square, a busy market for nativity figurines and accessories
Madrid, December 1926. During the Christmas season. A bustling scene in Santa Cruz Square, a busy market for nativity figurines and accessories.

Discover the Magic of the Turkey Seller in Your Nativity Scene

Imagine having a figure that not only represents the rich tradition of Madrid but also tells stories of hard work, celebration, and community. The Turkey Seller from Santa Cruz Square is much more than a simple nativity figure or ornament; it is a symbol of the vibrant spirit of Madrid’s life and traditions.

My turkey seller sculpture is meticulously designed to capture every detail of her traditional attire and her dedication to her trade. From the apron to the turkeys she carries, each element is crafted with precision to offer you a unique piece that will not only be an essential part of your Castizo nativity but also beautify any space in your home, serving as a sculpture that evokes the essence of Madrid’s culture.

This figure is part of a limited series of only eight pieces, reproduced by order and carefully controlled by me to ensure its authenticity and quality. Each piece is crafted following article 136 of the BOE [11], guaranteeing the exclusivity and value of these limited-edition sculptures.

Don’t miss the opportunity to add this cultural gem to your collection. Purchase your Turkey Seller figure now and bring home a piece of Madrid’s history.

Transform your home into a true tribute to your traditions and celebrate the authenticity of Madrid’s life with a unique and limited work of art!

Image Gallery

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Limited Edition:

#/24

  • This figure is made exclusively to order; I don’t keep stock.
  • Each piece is personally crafted as an original work of art, so delivery times may vary due to different factors. Once you place your order, I’ll provide you with an exact delivery date.
  • Every piece is one-of-a-kind: signed, numbered, and comes with a Certificate of Authenticity. It also includes Intellectual Property registration to guarantee its value and originality.
Material
Reproduced with the highest quality UV resin. Then, each figure is carefully hand-painted by myself. emili solé with acrylic paint. Rembrandt from the prestigious Royal Talens house, ensuring the highest quality in every detail. Each brushstroke is an expression of my creativity and love for sculptural art, and each figure is a unique and authentic representation of my work, without the intervention of seconds or thirds. Don't settle for crafts, where you don't know who has reproduced or painted it; choose an authentic artwork, created by a sculptor with passion and dedication.

Rembrandt acrylic paint is a high-quality artist's paint that meets the strict requirements of today's artists.
This acrylic paint is made with a high concentration of premium pigments that offer the highest degrees of lightfastness. Over 100 years of lightfastness under museum conditions.
Lightfastness has been tested according to ASTM D4303 standard.

Complete Acquisition Value - All Inclusive

All-Inclusive

  • ✔   VAT
  • ✔   Packaging with wooden box.
  • ✔   Shipping.
  • ✔   Transport Insurance.

Height Scale Scale 1/X Value
11 1/16 175€
18 1/10 350€

If you're interested in another size or a figure made of terracotta or bronze, please contact me for more information. Also, if you have any questions about the creative process, I'm happy to share more details.

Warning! The values of the figures on the website are subject to change without notice due to their exclusivity and demand.



Order the figure of:
“The Turkey Seller ”

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Please note that this website is not an online store or a traditional art gallery. My collection of Madrid-style, castizo/Galdósian figures will be sold exclusively at the historic shop 'El Ángel,' which has over 150 years of experience in Sacred Art. To purchase one of these pieces, you can visit the 'El Ángel' shop in person or contact them through WhatsApp or their website. I'm also available if you have any questions and would be happy to help you learn more about the figures and how they're created.

C. de Esparteros, 3, Centro, 28012 Madrid

We invite you to visit the 'El Ángel' store to discover in person the exclusive collection of Madrilenian, traditional, and Galdosian-style figures. You’ll be able to appreciate each artistic detail up close and take home a unique piece full of history. Don’t miss the chance to see them in person!

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Can you imagine what it would mean to have such a unique, history-filled piece in your home?

The turkey seller figure is not just an ornament; it’s a window into the ancient traditions of Madrid, a tribute to its Christmas spirit, and a connection to its cultural roots. Every time you see this figure in your nativity scene or in a special corner of your home, you'll be reminded of the essence of Madrid’s Christmas festivities and feel the pride of owning a piece of art that reflects the authenticity of a bygone era. Don’t miss the opportunity to own this piece of history before the few remaining units are gone.

Make your collection truly special!

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